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BOOK SUMMARY :

The psychology of risk perception published june 2011 understanding why certain perils seem more perilous than others two environmental accidents in different parts of the world along with media and public reaction to them have dramatically illustrated some of the basic psychological principles of risk perception in 2010 the the psychology of risk is the study and understanding of the mental processes underlying our responses to risky situations the recognition of a risks impact and the development of frameworks that can help individuals make sound judgments in the face of riskthis updated second edition of the psychology of risk is a captivating book once again professor glynis breakwell has produced a most insightful volume crammed with all the latest theoretical findings running from affect heuristic to nudge and contemporary risk examplesthe psychology of risk mastering market uncertainty in the psychology of risk mastering market uncertainty renowned psychiatrist and trading coach ari kiev builds on his internationally acclaimed books trading to win and trading in the zone to explore the psychology behind risk and tradingpsychology of risk and the public perception of risk research a statement such as the annual risk from living near a nuclear power plant is equivalent to the risk of riding an extra 3 miles in an automobile fails to consider how these two technologies differ on the many qualities that people believe to be important

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